Forktales Ep 16 / Jenifer Kern / CMO of Qu, Lover of Restaurant Technology

Jen is an absolute awesome energy in person and on the episode. We talk about why building restaurant technologies API-forward isn’t just a good decision, but the ONLY one. We dive into what restaurants need to do today to compete and grow, and we have a helluva time throughout.

  • What makes Qu unique is that they built their entire platform for the modern era, for digital transformation, for forward-thinking operators that understand the value and importance of the technology platform working for them.
  • Qu was built as a digital first POS with an API approach
  • API = Application Programming Interface. In layman’s terms, it’s a series of commands that says “if you want to speak to me, these are the words to use”
  • Qu was built expressly to service the enterprise restaurant industry (fast casuals and QSRs only over 25 locations).
  • APIs are natively modern and built to be very easy to integrate and they can integrate with about any system.
  • Operators need choices so giving them an API approach makes that possible.
  • Qu APIs are native and bi-directional with 3rd party delivery partners
  • Qu built a product specifically for ghost kitchens and virtual brands within the last year. One tablet that funnels all orders from delivery partners in one place.
  • When IT, Ops, and Marketing are working off of one system with one data set, they can create goals and shared ideas around that.
  • Jen’s current read: The Power of Now by Eckhart Tolle
  • If you’re a strong Marketer, you have strong left and right brain
  • Simon Sinek – Start with Why
  • Your purpose is beyond the food, it’s something bigger
  • Restaurant Reinvented available wherever you get your podcasts
 

QUOTES

 
  • “Now is the time where restaurant marketiers and marketing as a concept is so ripe for anyone in restaurants to take advantage of” -Jen
  • “The APIs aren’t meant to work with one system, they’re built from the ground up to work with any system” -Jen
  • “Restaurant operators today have no business pulling data manually and putting it into other systems, they should not have to do that” -Jen 
  • “Speed, agility, and innovation, that’s what we want to give restaurateurs.” -Jen
  • “You just need that one system that’s got that API first and API forward approach” -Jen
  • In regards to tactics driving messaging: “By saying that your hamburger is the best, you are in effect, saying to anyone who hasn’t tried it yet that their favorite hamburger isn’t good enough, and that’s not a very good approach” -Joseph
  • “Why are you in business? It has to be more than to make money” -Jen
  • “Our psyche and our perceptions of our senses do drive the flavor and the expectation of the food we’re eating” -Joseph

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.