Jen is an absolute awesome energy in person and on the episode. We talk about why building restaurant technologies API-forward isn’t just a good decision, but the ONLY one. We dive into what restaurants need to do today to compete and grow, and we have a helluva time throughout.
- What makes Qu unique is that they built their entire platform for the modern era, for digital transformation, for forward-thinking operators that understand the value and importance of the technology platform working for them.
- Qu was built as a digital first POS with an API approach
- API = Application Programming Interface. In layman’s terms, it’s a series of commands that says “if you want to speak to me, these are the words to use”
- Qu was built expressly to service the enterprise restaurant industry (fast casuals and QSRs only over 25 locations).
- APIs are natively modern and built to be very easy to integrate and they can integrate with about any system.
- Operators need choices so giving them an API approach makes that possible.
- Qu APIs are native and bi-directional with 3rd party delivery partners
- Qu built a product specifically for ghost kitchens and virtual brands within the last year. One tablet that funnels all orders from delivery partners in one place.
- When IT, Ops, and Marketing are working off of one system with one data set, they can create goals and shared ideas around that.
- Jen’s current read: The Power of Now by Eckhart Tolle
- If you’re a strong Marketer, you have strong left and right brain
- Simon Sinek – Start with Why
- Your purpose is beyond the food, it’s something bigger
- Restaurant Reinvented available wherever you get your podcasts
QUOTES
- “Now is the time where restaurant marketiers and marketing as a concept is so ripe for anyone in restaurants to take advantage of” -Jen
- “The APIs aren’t meant to work with one system, they’re built from the ground up to work with any system” -Jen
- “Restaurant operators today have no business pulling data manually and putting it into other systems, they should not have to do that” -Jen
- “Speed, agility, and innovation, that’s what we want to give restaurateurs.” -Jen
- “You just need that one system that’s got that API first and API forward approach” -Jen
- In regards to tactics driving messaging: “By saying that your hamburger is the best, you are in effect, saying to anyone who hasn’t tried it yet that their favorite hamburger isn’t good enough, and that’s not a very good approach” -Joseph
- “Why are you in business? It has to be more than to make money” -Jen
- “Our psyche and our perceptions of our senses do drive the flavor and the expectation of the food we’re eating” -Joseph
