Running a creative studio isn’t for the faint of heart. As we witness The Great Recession in effect, I think this book has even more value than ever before.
Emily Ruth Cohen is a well-known speaker and consultant who built a name for herself in being brutally honest with her clients. Not to hurt their feelings, but to set them straight so they could succeed. She’s taken that approach and put it to paper in her book Brutally Honest.
In Brutally Honest, Cohen outlines the various aspects of running a successful design practice. She immediately shoots down the viability of solopreneurship then lays out the details on how to grow to a multi-person shop.
I enjoyed this book so much, i personally bought about 5-6 copies for my leadership as well as friends that were running their own show. It’s that impactful in my opinion.
The bad news is the book is out of print. The good news is that it’s available digitally from her website.
The book is approachable in its writing style and it outlines very applicable actions to help grow your practice.