Forktales Ep 26 / Justin Bartek / Director of Marketing at Jinya Ramen Bar

Justin and I have always had fantastic conversations and this episode is no different. We talk about the rise of ramen in the United States and how it’s begun to shift from trend to staple. Justin dives into his approach to marketing and how he’s tackled the challenges of a growing franchised full service restaurant brand.

  • Jinya is franchised across the US and Canada
  • 40 locations with a plan to add between 15 and 20 restaurants
  • Pork broth is a 20 hour process


  • “What it comes down to is the best marketing is word of mouth” -Justin
  • “Trying to define who that customer is and once you have that definition then, putting the resources to where those folks are: -Justin
  • “I cant underscore enough how important it is to truly think local at all costs” -Joseph
  • “I try to let the data tell the story and kind of guide us” -Justin
  • “If you’re not communicating with your franchisees on the “why”, they can go rogue rather easily” -Justin
  • “It’s not just explaining what or how, it really is why” -Joseph
  • “An elevated experience isn’t just the food, it’s all of it” -Justin

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!