Mad scientists meets delicious desserts in this brand identity package for Ice Cream Lab. Designed by Ken Lo, the identity is an exercise in custom illustrations that have a sort of Rube Goldberg mixed with modernism style. The cool color palette screams for ice cream, while the attention to detail on everything from the equipment to the apparel extend the brand naturally, and intelligently.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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