SuperBigCreative designs a super poignant brand identity for the restaurant VOICE. Starting with the logo which is a semi-digital type treatment backed by the visual pattern created by soundwaves, the restaurants brand sets the tone for high end and swanky. The menu system takes this approach and pushes it to the max with elegant hardbound covers using the color palette of the brand quite wisely. Everything looks married visually, and nothing looks boring and slapped together. I really love the textures and experience created with the menu system.
