What stands out about the brand identity design for Sofia V’s is its lack of cliche in the design. Pizza restaurants tend to fall into a certain look and feel. God forbid we see one more with red white and green. Sofia V’s logo uses a vignette as a graphic element to define the brand. Smart, new and fresh. Well done by The Working Assembly.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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