LG2 Boutique’s rebranding for Naturoney is quite brilliant. At first glance the use of bee inspired striping seems played out, but the team employs this mnemonic device in a way that’s fresh and natural.
The original look and feel played up the origins of honey. Although not a terrible look, it was busy and nondescript. A cleaner, modernized design solution helped elevate the perceived quality of product while creating a unified look for ribbonization on the shelf. In short, the new identity and package design is easier to pick out and identify.
Designed by LG2 Boutique
