Inspired by fire and fresh ingredients, The Grille Shack fuses the flavors of American BBQ, Fresh-Mex and Baja California in a retro-car styled venue.
To pull all these ideas together, MADE Agency developed an identity that references the vintage cars of the 50s and 60s as well as the branding and insignia designs of the time to create a selection of interchangeable logo marks. The simple color palette, which draws inspiration from the Californian beaches in summer, and is bright, colorful and inviting. The menu is designed in such a way that it is quick and easy to update pages on the fly.
The Grille Shack Restaurant Branding & Menu Design by MADE Agency.
