Mr. Kipling is a beloved brand of bakery snacks based out of the UK. Wanting to expand to the US and Australia, Robot Food was tasked with creating a look that puts the product front and center and didn’t rely on the brand’s history or invoking a sense of nostalgia. Beautiful product photography and bright full floods of colors make each box stand out on the shelf.
Mr. Kipling Snack Branding & Packaging Design by Robot Food.
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