It’s Friday again and we are ready for the weekend! And there is not really a better way to start the weekend than with pizza and some good design! Mimosas the perfect New York City Friday night pizza joint, its a homestyle pizzeria whose main concept is “everything is family-in-house-made even our branding.” We love how this brand has intentionally overlapped the concept of being a dine-in place with the feel of a cheap neighborhood pizzeria, it is literally getting the best of both worlds. Using a lot of kitsch tricks, borrowing different silly and playful typefaces, clip arts, and traditional layouts they have a complete and unique stand in their category.
Mimosa Branding by Barmaleys Studio