Thr!ve Farmers aims to create a more sustainable and transparent supply chain to improve the livelihood of the farmers they work with. After a few years of success and an opportunity to open their first coffeehouse, Thr!ve worked closely with Brand Bureau to evolve their identity and overall experience in a way that brought tighter focus to their reason for being- their farmers. Their packaging and website now focused on the individual producers of their beans, while the Thr!ve brand overall takes a step back to allow their farmers their moment in the spotlight. Brand Bureau did an amazing job seamlessly meshing Thr!ve’s humanitarian-driven purpose with a crafted, upscale coffeehouse look.
Thri!ve Farmers Coffee Branding Evolution by Brand Bureau.
