Juniper is a Colombian brand of sparkling drinks with a robust, but consistent, visual identity system. Building on their design for Junipers’ original product, Elderflower Tonic Water, Invade Design expanded the identity across three additional SKUs; Rose Cider, Coconut Sparkling Water, and Lemongrass Sparkling Water. While the Elderflower drink is definitely the darkest and most alluring of the bunch due to its target audience of bartenders and other craft cocktail connoisseurs, the three new drinks are lighter in color and in tone, perhaps aimed at a more casual consumer. Each label and package across the system is highly decorative, with bespoke illustrations that speak to that specific flavor.
Juniper Sparkling Water Packaging Design by Invade Design.
