Power Point Creative was hired to help create the name and all branding aspects of a Toronto-based cake and pastry shop, specializing in high-end pastries with the branding to match the prestige. Using a French influence, PPC gave the brand the name Carousel and while the French influences are present in the name, it also opened the door for a circus inspiration, which always denotes fun, a pretty primary goal for a cake shop. The logo uses the letter C as the focal point and employs a French-styled script that also brings to mind circuses like Ringling Brothers & Barnum Bailey. The whimsical packaging carries on the circus/French theme with its soft design and use of the color pink.
