Kitschy and quaint, the brand identity design for Oven Lovin’ Sweets pulls in retro vibes to send home that fresh-baked feel. The identity’s elements are quite extensive with each element adding new features to the graphic language. It’s clear that each piece has been designed for usability as well as a brand builder. The menu/order sheet is simple and easy to use, yet still has the brand’s feel injected throughout. Even the photography has a slightly nostalgic flare to it. The use of different patterns in the color palette adds that visual glue making for a dynamic, and effective bakery brand.

Designed by Kayd Roy. Photography by Summer Haze Photography.

0b627041c9ab4a674eec4bb8fc8c60a0

4f75a70ff08c82deeaa10f2c8dba5645

4ffd72063af5de945ebbd7236cab9eee

51fc2230ab725beb8c1c09eec7a3cbc7

67d2a82d09dcef7f096af77eebbd9494

93bc04be064a56436f7d99d99c4c4de0

202b1928a5ae6df2de1276206f2afc41

455a13dd7830a03c3b154dfd4753fe36

39430166c962fa5f77ed1c1f0b97d8dd

64957682bd78879dfa5ee1ec1eed06f6

e1ca3b5bbea45669e4bfdebacf65225b