Kitschy and quaint, the brand identity design for Oven Lovin’ Sweets pulls in retro vibes to send home that fresh-baked feel. The identity’s elements are quite extensive with each element adding new features to the graphic language. It’s clear that each piece has been designed for usability as well as a brand builder. The menu/order sheet is simple and easy to use, yet still has the brand’s feel injected throughout. Even the photography has a slightly nostalgic flare to it. The use of different patterns in the color palette adds that visual glue making for a dynamic, and effective bakery brand.