Excellent use of traditional patterns come into play for the brand identity of this bakery in Peru. The look of a cliche picnic blanket is rethought by using watercolor textures while other traditional patterns are hand drawn to bring in a feel of homemade craft. The colors are pastel and soft which makes this feel very approachable and home-like. The team at Wallnut explains their concept further:
Conceptually, we went back to the origin of the recipes, where it all started, the owner’s grandmothers cooking books and her nostalgic child memories of learning some of the most classic preparations typical of the american cuisine. Julia Child, tons of old and dusty recipe books and traditional prints found in tablecloths, aprons and textiles that surrounded the kitchen in the late 50s and 60s shaped our visual development.
Well done by Wallnut Studio