I know shortening words helps with memorability and people have nicknames for brands. These nicknames work because they are made by the true owners of the brand; the consumer. Trying to monopolize on the recognition is a tactic easily seen through. People love to buy. They hate to be sold to.
3 Responses
It’s like the kid that tries to start his own nickname for himself… haha!
You said it all in one sentence dude.
But I so LOVE the orange. It’s what’s in the “Hut” I detest.