A lot of new and emerging medias seem to perplex local businesses who’s reach doesn’t span more than a 50 mile radius. A lot of the time it seems like these types of media are out of reach and too expensive. Unlike other medias of old, like TV and Radio, newer medias were built on the local business, small geographical targetting mind frame and budget. Mobile marketing IS in your reach and it IS effective. Here are some tips for using it in your campaigns.1. Incentives for Subscription
People are wary about giving way vital information like a cell phone number, so you have to make it worth their while. Ask yourself, “What’s in it for them?” Craft an offering around the answer to that question and you’ll see people gladly subscribe to your mobile club.
2. Immediacy is Key
Think immediate and urgent. People are not going to react to something that’s happening two weeks from today. No, they will react, though, to a lunch coupon sent at 11am. It’s immediate. It puts you top of mind at the right time.
3. Review the Results
Look at the numbers. Who is responding? what types of messages cause unsubscribes or complaints? What offers work? Craft your messages around what works and what’s not annoying to get better, more focused results and return.
Follow these simple tips and you’ll see impressive results. People are using their mobile phones. They are responding to marketing if it’s worth their while. Targetted messages get better results so your small geographical coverage is just what this media ordered.