Interactivity is based in interaction. I think a lot of us forget what it means when we use it day to day to describe our services or our everyday life. Interactivity is meant to stimulate and engage. It’s meant to cause action. This action could be a purchase, showing up at an event, or it could be commissioning a graffitied message on the Palestinian wall. That is what SendAMessage.nl is doing.
Pay a little cash, type in a message, and a rebellious Palestinian will spray paint that message on the wall. That’s bringing interactivity to an all new level.
Some messages are trivial, a lot are socially charged. Checkout the site: http://sendamessage.nl/