Design with delicious intent.™

Good Enough is Rarely Good Enough

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

A little more effort can make a good enough program better, greater. It can increase the results by leaps and bounds. Extra effort can make something extraordinary. Extraordinary is what gets a return on investment every time.

How do you push good enough to extraordinary?

1. When you think a project is done, review it one more time. Don’t proofread or check for errors. Instead, think of one thing that will make it better.

2. List the options of elements that can be improved then decide which is most cost effective with the most impact.

3. Execute half a campaign with the change and half without.

4. Measure the results.

We’re sure you’ll find that the greater piece will get greater results every time. Isn’t that worth the extra investment? We think so.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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  1. Amen. This needs to be embraced by people everywhere. It is always better to spend a little more and get the thing that you really want, that will last the test of time, than cheap out and get something that may “do the trick” for the moment, but won’t be what you really wanted, or hold up nearly as well over time. This is true of everything from services, to branding, to that dish rack you were looking at in Wal*Mart. Spring for the better thing…you won’t regret it.

  2. Totally. It seems a lot of people will jump over a dollar to grab a nickel. No one is saying you need to drop money on a Bentley, but maybe a VW is a better buy than a Chevy Cobalt?

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