Linkedin has been an increasingly successful business network of over 65 million users, connecting them to exchange information, ideas, and potential business opportunities. This network allows users to connect with other professionals within three degrees of separation (a friends, friends, friend). This gives those who don’t know you the ability to see some of your posts, activity, or ask you questions.
Today Linkedin launched their, Facebook-like, sharing features. Now, posted links in your status box will have a drop-down with a photo from the link along with an article excerpt. You also have the ability to set who sees each post with the option to edit and/or delete. Each post can be automatically sent to your twitter account, which is why they will be launching a url shortener today as well.
The main things everyone is wondering now is: Will business professionals share articles with the Linkedin network along with Fcebook and Twitter? Could link sharing and these Facebook-like features take away from the business sharing aspect of the site? The last thing we want to see are people spamming an idea-sharing network to sell their professional brand or product. This may weaken Linkedin but it is, as always, up to the users to determine the success of this controversial feature.
By: Mark G. Valente | Online Marketing Director | Vigor Interactive Branding