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Restaurant Branding Review: Buenas Migas

Restaurant Branding Review: Buenas Migas

Buenas Migas is a foccaceria that sells simple fare for breakfast, lunch in dinner in a café-like setting. They have numerous locations in Spain throughout Barcelona and in Badalona. The packaging and identity materials were designed by Mucho, a design firm also located in Spain. I really enjoy the earthy feel of the identity. It’s very organic and exemplifies the offering of the cafés. The strong, large typography acts as a strong branding and advertising element as people carry their tasty goods around. The other packaged goods support the overall image completing a strong identity.

Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


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