We always talk about how every detail in a restaurant’s arsenal is important. Sure, you can get things cheaper if they are generic, run-of-the-mill, OR you can take it as an opportunity to extend your brand and foster engagement with your customers and potentials. Domino’s Pizza is doing just that with their new pizza box designs.

Talk about using real estate wisely! They drive home new brand mantras/focal points with proverbs printed on the pizza boxes themselves. Every angle is covered and it pushes the brand promise further verbally, visually and then drives hit home with the product and service.

Here are their thoughts:

These headlines and gorgeous illustration are born of universally recognized truths about pizza making, such as, “The Sauce Always Justifies The Means.” And they reflect the attitude that Domino’s brings toward each and every pizza they bake. These boxes also invited customers to PizzaProverbs.com where they could share their own pizza wisdom with the world. In the next coming months, eight new boxes will be released featuring headlines written by the customers with matching, custom scratchboard illustrations.

Thanks to TheDieLine.com for bringing this to light and the boxes/brand were designed by CB+P group