Dean & DeLuca – Branding Story

Your name is your most valuable capital. Your reputation should always come first, before the money.

This powerful, and most truthful, quote comes from an interview of Giorgio DeLuca of the famous New York Grocer, Dean & DeLuca. The interview traverses the ins and outs of building the brand from 1977 to present day. Superb read and full of valuable insights.

Read it at The Brander »

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