Via Roma Packaging & Branding

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The packaging design for Via Roma brings back nostalgia with black and white photography, traditional heraldry and strong, simple typography. The limited color palate does anything by limit. It actually makes the sauce packaging pop by allowing the images to speak. The design team at The United put together an awesome family of packaging. Here’s their blurb:

there are 3 million people in tuscany. all different & all unique. this authentic italian brand shows their true character, expression & emotion, in a way that has not been seen before in u.s. retail design

 

 

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