Bloomingdale’s Flip Restaurant Branding

Michel Gorham designed this amazing restaurant brand identity for Bloomingdale’s FLIP burger restaurant. Funny that we have a FLIP already down here in Atlanta, but this was two years ago so maybe Bloomingdale’s didn’t get the memo.

She describes the project:

In 2009, Bloomingdale’s created a new burger restaurant on the men’s level in the NYC 59th St flagship store, calling it Flip. When asked for a logo design, it seemed the perfect opportunity to use a play on words instead of standard cow/grill iconography.

Finding many “flip” phrases surprisingly relevant, I suggested a complete branding system including:
menu, take-out menu, check presenter, coasters, promotional pins, newspaper ad and table top selection.