Burgen Bread Packaging & Branding

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Again, not necessarily a restaurant, but food related nonetheless. The branding and packaging design for Burgen, all natural bread, nails the target dead on. The golden colors bring forth imagery of grain and natural ingredients that stand out on a shelf. Designed by Ziggurat Brands, they have this to say:

Burgen bread looked like you needed a prescription from you doctor to buy it. Worthy and dull, it was ‘healthy’ in the sense that if it’s painful it must be doing you good. Truth be told, it’s really delicious and by giving it vitality, highlighting flavour and revealing how it harnesses the power of natural ingredients, we made it look both mouth-watering and good for you…

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