Burgen Bread Packaging & Branding

Again, not necessarily a restaurant, but food related nonetheless. The branding and packaging design for Burgen, all natural bread, nails the target dead on. The golden colors bring forth imagery of grain and natural ingredients that stand out on a shelf. Designed by Ziggurat Brands, they have this to say:

Burgen bread looked like you needed a prescription from you doctor to buy it. Worthy and dull, it was ‘healthy’ in the sense that if it’s painful it must be doing you good. Truth be told, it’s really delicious and by giving it vitality, highlighting flavour and revealing how it harnesses the power of natural ingredients, we made it look both mouth-watering and good for you…

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!