Fresh from the farm is a concept that’s been trending and taking off. I think as gas prices increase, this will become bigger and bigger as it will be more cost efficient, not to mention it’s already healthier and tastier. The Barn is a restaurant whose brand was designed by And Smith. The vibe is rustic with old-style illustrations and wonderful leather-bound menus. The layouts are simple and black and white. These elements keep it classy without going full luxury. Here’s what he says about the work:
An informal restaurant at Coworth Park, The Barn offers exceptional seasonal fare courtesy of acclaimed chef John Campbell and his team. The identity we created for The Barn distinguishes it from the hotel’s fine dining restaurant whilst retaining the Coworth Park look and feel. A bold logotype in a rectangular frame evokes a rustic, traditional tone reminiscent of agricultural ‘brands’. This was combined with eccentric illustrations (animal heads attached to human bodies), sophisticated typography and warm, organic materials such as wood and brown leather.