Design with delicious intent.™

Ai Fiori Restaurant Branding

The O Group‘s branding for Ai Fiori is a experimentation with flourishes that do not over do it. They are accoutrements that accent and add to the brand’s visual vibe in a quaint, but powerful way. From the restaurant’s stationery through its menus and down to the logo itself, the Ai Fiori identity is a meld of modern and classic style.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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