The brand identity design for this burger restaurant starts off simple, high-contrast black and white, but quickly develops into full color illustrations to represent the countries of influence in the seasoning and preparation of their burgers. It’s quite dynamic. What I’m liking about this brand development is the same as other startup restaurants: the packaging. So many times restaurants just chintz out on their packaging because it’s an investment, but a restaurant’s packaging is it’s first line of advertising and word of mouth marketing. Sure you “save” some money by not producing bags, cups, packages, etc, but you’re missing out on building brand awareness and word of mouth with every single customer.
Designed by Edge & Barrett