Design with delicious intent.™

Mic’s Chili Packaging Design

Mic's hot sauce branding package design by Steve Simpson illustration

Amazing illustrations of Aztec-like gods bolster this sauce company’s brand. Designed and illustrated by Steve Simpson, the designs take every detail into account… even the bar code isn’t left up to chance. Great work.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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