Cup to Cup isn’t a coffee shop, instead a coffee roaster competing in the very competitive specialty coffee market around the world. Focus Labs wanted to help Cup to Cup preserve its exiting brand identity while giving it a face lift of sorts to accentuate quality and the trustworthiness that Cup to Cup seeks to present as they try to win new customers. Using a dominant font style to work with a traditionally-designed logo, Cup to Cup is given a polished appeal while maintaining their community roots. Focus Labs also helped out with a new means to stamp Cup to Cup’s coffee bags, replacing an old and less-efficient method.
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