Building on the quirkiness of the famous Chesire Cat in Alice in Wonderland, Denis Zolatov built a brand for the Cheshire Cat Cafe that invokes all the curiosities of Cheshire Cat himself. Using unusual notions like the Cheshire Cat Review and a menu like the “Periodic Table of Tastes”, splashes of color and surreal imagery, Zolatov gives the cafe individualism. The menu is colorful and reads like a magazine and the interiors of the Cheshire Cat Cafe directly reference Alice in Wonderland and help create a dream-like environment.
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