From the creators of the Popeye’s Chicken & Biscuits rebrand comes Chicken Now, a national chain of fast food chicken restaurants. DJ Stout from Pentagram used skateboarding and surfing lettering styles to set his direction for the rebranding, revising their old “just fingers” logo into a more bold “chickenow” logo that is fresh and quirky enough to be memorable. The image of the chicken head within the logo works inside the wording but also can stand alone or with the urgent “now” presentation. Chicken Now presents itself as the world’s best chicken tenders and they have an image that is more suitable for such a modern claim.


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