Soup & Co. makes soup in a cup and Blend It helped them brand their concept and develop their identity. Based out of Russia, Soup & Co. wanted to keep it simple and Blend It developed an easy-to-use and portable cup for the soup, but the key to the entire identity is the stickers used to seal the lid to the cup. Each sticker is patterned after one of the soup flavors so it makes the cup distinguishable and also adds further texture and color to the package. Pretty simple and effective branding and packaging for a soup company aiming to be simple.
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