Suggestively Sassy Branding

As far as Malaysian food goes, Sassy’s Red from Sydney, Australia is as close as you can get without a passport stamp into the Southeast Asian country. The branding for this place backs up such a boast and is quietly suggestive, which most adults appreciate. The restaurant has a burlesque show vibe, including tickets to a show that double as business cards. The whole presentation is tastefully done and it’s a great example of the branding that can happen when the ties and strings are loosened a little. Sassy’s packaging resembles a marquee, appropriate for a brand that anticipates the top billing, but it’s also another nod to the peep shows from around the world. Tasteful and full of character, kind of like their food, I suppose.


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