Texas Forever For Abi-Haus

It’s not often a designer that completes the branding for a restaurant is also one of the owners and managers. This is the case for Ryan Feerer, who returned to his hometown of Abilene, Texas and opened a restaurant, Abi-Haus, with two friends of his. The branding of the restaurant has a distinct Texas feel, utilizing found wood for signs, table tops and other decorative accents. Beyond the Texas feel, Feerer and his partners wanted a simple and attractive place for Abilene residents to come and eat good food. The whole kit of Abi-Haus has a relaxed and modern feel, but continues to provide the door-is-always-open feel they were looking for, once again a trait that is distinctly Texas. With a simple typeface, the building advertises exactly what Abi-Haus provides on the outside of the facade and traits like that help keep the restaurant’s simplicity. Simple icons and phrases (“good food ends in good talk”) build on the theme and the result is a place with personality and something Abilene, Texas can take pride in.

Logo_01

Exterior_01

Exterior_02

icons_01

Interior_01

Interior_02

Interior_03

Interior_04
menu_1

menu_2

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.