Character-Driven Branding With Influence

The branding for Amsterdam’s The Butcher, a hamburger joint and bar, is bold and sheds light on the restaurant’s desire to provide high quality meats in their food. Much of the branding uses imagery of cuts of meat and the mustachioed figure in the secondary logo gives a hint of authority to what they’re trying to accomplish. Using bold, black lettering, The Butcher presents potential customers with this proposition: Do you wish to go to another hamburger joint, one filled with flair and pizzazz, perhaps to the point that it overlooks the food, or do you want traditional burgers from a traditional place with traditional (and really good) ingredients? If you chose the latter, The Butcher’s branding likely speaks to you. Koniak Designs put together The Butcher’s branding and they did a solid job, creating a brand that reads as influential in the world of meats. The Butcher’s branding is another example of –similar to Tuesday’s Susie Cakes— a branding mark of an fabricated individual who represents your brand with influence.




513 514 515 516 449 450 451 453 454

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.