If you offer a lot of products and services, your branding needs to be universal enough to speak to the wide range of people you’re potentially targeting. Vancouver’s The Dirty Apron Delicatessen serves deli meats and cheeses, hot lunches, flowers and other specialty products in addition to providing a popular cooking school for guests. Much like the ideas behind branding grocery stores, The Dirty Apron needed a branding impact that could cover a lot of ground and Glasfurd & Walker did just that in their creation of marketing materials and packaging for the shop. Most of the packaging is relatively simple, but the beauty is in the details of what Glasfurd & Walker provided. Using unbleached papers, string, sticker stamps and an old-fashioned wax seal, The Dirty Apron creates a traditional image, close in vibe to the butcher and cheese shops of different eras. It’s tasteful packaging that doesn’t get in its own way. It implies trust to every potential customer and it’s neat, clean and reverent with simple black printing and the reminder of “Fine Quality Hand Made Goods”.
