Much like personal branding, branding for an individual who caters relies on the critical aspect of capturing not just what the individual provides, but the way they provide it. Savvy Studio handled the branding for Jose Leos Catering and their primary objective was: elegance, order, beauty and cleaning. They stuck with a black and white color scheme because of the symmetry and straightforward dignity it offers. They used iconic ingredients and images like forks and platters to help signal what Leos does and it all comes together to create a simple, clear vision of the caterer. I’m struck by the charm of the entire branding line Savvy produced and it offers enough intrigue to help separate their services from others. Branding is all about separation and this professional image works nicely.