If you can make it in New York City, you can make it anywhere, as someone said once. All the successful people outside of New York may take issue with that statement, but the truth is, NYC is a competitive market for nearly anything, particularly food. If you can survive there, like Murray’s Cheese has for 73 years, you’ve probably got a good product on your hands. Pirtle Design updated Murray’s brand a few years ago and because Murray’s, New York’s oldest cheese shop, is an icon of the city, very little was needed. They updated a little here, modernized a little there and prepared Murray’s for another run through a century. Murray’s has begun expanding so the work Pirtle did was necessary to move the brand along into a more national eye. Tweaks like the packaging stamps and fun, branded handle shopping bags position this smart brand in a category with few others.