Stating the obvious is sometimes—obviously—completely necessary. In the world of branding, the obvious, when executed properly, can be a branding force to be reckoned with. The Orange Tree Pub in Warwickshire, England want to refurbish their brand and Design:One came up with a clever scheme to rebrand and remind what the pub does well. It started with the four primary protein offerings and one additional central ingredient and that turned into a logo that featured the words “hoof, fin, fur, feather, flour”. The use of words in their design became prominent once the new logo was created and those five words appear everywhere—all over the building and on the upholstery. The five words also translated into a logo stamp with images of the ingredients. The entire scope of the branding flows well together and is a nice meet up of modern and classic stylings for a pub on the countryside.