Smoothicles isn’t really just a treat, but rather an innovative concept sharing a treat that you can make yourself. The highly collaborative project was designed and branded by a team of individuals and it’s a series of images and videos from the Smoothicles website with directions on how to make yourself a smoothicle. It’s all aimed at helping people with their snacking problem, replacing a healthy and fun treat with afternoon coffee and snack breaks. There are six recipes presented, each with a specific healthy improvement designation. You want immediate energy or an immune boost? There’s a pop for that. The branding itself features a specific typeface for each recipe, with the style reflecting the fruit or ingredients nicely. The imagery consists of simple and familiar kitchen scenes. The idea is smart and the branding does a great job of conveying the ease with which these pops are made and the wholesome attributes they carry.