Collaborative Branding In Singapore

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Take a road trip anywhere in the U.S. on any of the major interstates and you’ll see a great example of food brands coming together to sell their products in a single location. For every chicken sandwich drive-through and McDonald’s along the way there are shops selling pizza and tacos inside a gas station. For most dual locations the branding stays independent of each other and the only collaboration that occurs is the use of a joint space. Branding a truly collaborative shopping and dining experience, where a quantity of merchants work together to make the brand, could be a real challenging, yet inspiring, job. The design agency Acre did just this for a Singapore shopping center. The primary merchants in this location, named Pact, are salons, restaurants and clothing boutiques. The primary task for this job was to create a unifying brand for the entire center. Their visually-unique logo is a transformation of the ampersand sign (&) into a spelling of “Pact”. The & symbol is an interesting choice because it immediately implies options and choices. Acre themselves imagined it also speaking to the possibility of more shops and collaborations in the future. Marbling was chosen as the backdrop of the branding because of its infusion of colors into one beautiful haphazard pattern, a symphony of collaboration in its most natural state. It’s got an arts and crafts feel with a classy twist, perfect for the retailers and merchants in this center.

fd7f11a22b157161e6e31ecd19c05081

3f33c85e684f43efeca74738d80afb09

8c2532c4f5c194421d02fdbab0895e19

8ce37864e84d476b3c4b852a4ac53a70

22c240df3926fcd59cbbb14fd5bd2548

1707ba0f862317fc7770c6491f87c69b

4435b9957756fb94cc05d07a3d80c889

381267123d1bdbf7068865b7d6592157

ae09d60e0a4a92d4e7a4094948ff2d10

af45878c8c2f7f325821229f0fc1f701

d7de9d6687b62adcede6e32c03e9e009

facbbc4b8af6b9b185176597c328c038

 


Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.