Bon & Cheer’s: Branding For Kids

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

This is as good of a place as any to end the week. I mentioned in yesterday’s blog a few quick thoughts on creating restaurant branding geared toward kids. I also mentioned Chuck E. Cheese’s, an American restaurant with a carnival atmosphere completely dedicated to kids. Chuck E. Cheese’s has managed to stick around for a long time, so in that regard it’s a success, but a quick glance at the branding says they haven’t changed much over the years, at least what I can recall from my own childhood. The rise of arcades with a higher-end entertainment value–places like Dave & Buster’s comes to mind–have modernized the aim at kids and created something that most adults can enjoy as well. I routinely take my own son to a place like this and have as much fun as he does. What’s this got to do with anything? It’s with branding for kids in mind that I found this: Bon & Cheer’s, a Taiwan-based kids restaurant, heavily influenced by American restaurants of the same category but rooted in Asian culture. It’s a place with all the bells and whistles you’d expect (flashing lights, bright colors, action everywhere), but it’s the logo and visuals that I want to focus on. First, I think the name is actually really great. It works and I think it would cross cultural lines in other parts of the world should they ever choose to expand. The logo features two characters, a rabbit and a dog, who I presume are Bon and Cheer. The Asian influence is heavy here and I can see the appeal that just these two characters would create for kids. Think about places with memorable “characters”: Disney World and Chick-fil-A immediately come to mind. These characters become synonymous in the minds of children with fun and food. While I think Bon & Cheer’s has limited itself to an Asian market with the full line of branding, it’s an ambitious job whose scope is pretty expansive. Unique piece of work.













Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.