Poland’s American Sport Misses The Mark

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Pretty interesting concept we’re going to discuss today. In Poland, a restaurant was created to represent influences from American restaurants, specifically the American bar and grill. Typically these places show sports and the availability of sports on many televisions inside a location is a major draw for a restaurant like this and that seems to be the case with this restaurant as well. I’m not sure how this brand American Sport, created by David Nawrot, speaks to the Polish audience it’s placed in, but on the surface it looks like there’s some misses in execution. The website looks solid and clean and they clearly did a thorough job in creating a brand and extending it throughout the accompanying collateral, but I think the logo itself is limiting. Logos generally need a feeling of something unexpected, something new, fresh or never seen before. That’s a piece of the pie that makes them memorable, a key quality in a logo. American Sport’s logo feels obvious with its color scheme and icon choices. There’s a baseball and a place setting of a knife and fork. It doesn’t feel forced–another positive!–but it’s expected. The vibe projected by this brand is one that’s been felt before, that’s a miss in branding in my book.

0bdf1532828d8848fd4e832c63f127e6

3dc9d7c0b230b7a63bfa69bec88d6d4d

15ecf35adaffa05143cafaaeba23e7e3

23bb8181fc03ca442e4c0f3aef8c5974

59cf5763fe239dff029c85a4ef18f84b

69aecf8eb6444328fd19ef47962b9f49

95752fab9828f5a7b81612823fcc6fb7

dae6e369e8a0e59f14fccaf558a68362

fd1ab6ba451b912ce5c768a1648f03e2

 

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.