Hamra Street is one of the primary hot spots in the city of Beirut and naturally Cafe Hamra wants to capture all that comes with being in a hot spot. The brand makers Wondereight did the work for Cafe Hamra and they created an elegant throwback to the 70’s, a golden age in the neighborhood. They took images from the time period and brought it up to speed with an “urban” update with flashy colors, bold print and even spray paint. Wondereight worked to seamlessly meld the time periods into a brand that reflects the past with a foot firmly planted in the here and now. I love the mix of generations in the billboard ad, pairing a father who enjoyed Hamra then and a son who enjoys it now. Wondereight covered all the bases in their job, making sure this fusion of time periods is reflected and relevant throughout the brand. The entire job by Wondereight is impressive and they’ve managed to capture sentimentality without beating potential customers over the head with it. It’s built to be timeless and that’s what every brand wants.