Every once in a while you see pizza restaurant branding that is truly clever. Lots of folks create pizza places and want branding, but all pizza brands are not created equal. Tomatomatic was created by Wondereight and it’s a pizza house located in Lebanon. I love the name immediately. It’s different and it’s catchy. It’s got an unexpected action to it and for a pizza restaurant, that’s a breath of fresh air. The color scheme is simple and the brand mark is traditional, but Tomatomatic shows that a great brand goes well beyond a flashy and ornate logo. I love the subtle details Wondereight inserts into the brand like teeth on the edge of the pizza box. The marketing has a smart celebration feel and everything about this brand screams fun, fresh and new, the kinds of things consumers remember.
