Screen Projects Different Movie Theater Image

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

The movie theater Screen is part of a three-part experience at Chicago’s boutique hotel, The Wit. It works in a trio with the hotel’s three restaurants and full-service spa along with the location’s rooms. Three is part of a theme of the unified brand vibe of The Wit and its offerings and it shows up in the logo of the Screen. I really like what Boy Burns Barn created for Screen, specifically their logo. There are only a few movie theater brands in this country and they all have a certain look, a welcoming-enough appearance, but it’s primarily rooted in fantasy, bright lights and larger-than-life appearances. Screen has a posh appearance, perfectly suitable for its location. The logo’s centerpiece is a 3-2-1 image that has a transparent quality. It’s intended to mimic the old-school 3-2-1 countdowns on film reel movies and it does just that. I love how the logo references that, but isn’t nostalgic for that time period. It’s simply a reference and a jumping-off point for the brand. The logo draws in the eye and it captures the imagination. That’s what it’s all about.

18thewit

17thewit

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.