Design with delicious intent.™

Bacano gets a nice, upbeat brand

Looking to become a sort of oasis from the beach, Bacano tapped the creative minds at Studio Sub out of Mexico Distrito Federal, Mexico. Their design work leverages a playful, hand drawn chalk typeface with vibrant, upbeat colors. The typography is embellished with dingbat style graphic treatments to give it the fun, poppy look. These illustrated graphics are seen throughout the brand’s touch points. The typography for the menus is simple and readable with touches of color and graphic treatments to tie it back to the cafe’s identity.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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